About Goobaal
About Us
To contribute towards the achievement of the goal of decent work for all women and men and attainment of
the Sustainable Development Goals (SDGs), the International Labour Organization (ILO) is implementing
the Public-Private Development Partnership (PPDP) for Renewable Energy Skills Training and Women’s
Economic Empowerment in Somalia funded by the Swedish International Development Cooperation Agency
(SIDA).
The Women’s Economic Empowerment (WEE) component of the PPDP project aims to enable womenowned
growth-oriented businesses to expand and by doing so, create jobs, improve the value and productivity
of their operations and be part of socioeconomic growth in Somalia.
The negligible visibility of female-owned/led businesses can, among other things, be improved with strategic
marketing tools such as business directories. Many Somali women-owned businesses do not have an online
presence. Women entrepreneurs are losing out on potentially lucrative exposure and are failing to reach
customers who are increasingly searching the web for information and products. An online business directory
can bridge the digital gap.
Against this backdrop, the idea of creating an online marketplace or directory dubbed Goobaal was borne.
Goobaal Online is a business directory that makes it easier to find and shop for women-owned businesses. The
directory consists of listings of business profiles. These comprehensive listings enable Somali women-owned
businesses to gain an online presence without the need for a website. The business listings contain important
information which helps customers find the businesses they are looking for through an easy to search directory.
Goobaal Online Directory came about out of the need to enhance the visibility and the online presence of Somali
women-owned businesses. Based on this need, Goobaal Online sets out to make it easier for businesses and their
customers to find each other through a simple and efficient platform, providing a win-win situation for both
parties.
Benefits of Goobaal.
Improve your online presence
When performing a search on google for your business on Search engines like Google or Bing, the chances are that you will come across other listings of your business on numerous other directories that you never signed up in. This usually happens because other directories will extract your information and list it on theirs. Getting listed on the Goobaal Online business directory means that your business will automatically get listed in many more directories thereby enhancing your online presence.
Easy Discoverability
By inputting accurate business details on Goobaal Online, you increase your chances of having your business show up when users search for products and services like yours, even if they don't expressly type your business name directly. This is especially advantageous as most customers don't search for a business name when looking for a service or product.
Create your brand awareness
When customers perform a search in Goobaal Online, the system provides a list of similar businesses, which comes complete with a snapshot and business details. To know more about similar businesses, users can always click on the listing. As the case may be, the user need not click on your business. Nonetheless, they will have seen your business name and details. Every time users see your business listing; it increases your brand awareness in the users/clients' minds and enhances your chances of getting leads from them.
Improve your local visibility
Goobaal Online is useful more so if you are looking to tap into or target your local community.
Complement your SEO Strategy
Search engine optimization is the technique of using your web content in such a way that search engines find it useful and rank it higher in relevant search results. Goobaal Online business directory is one of your best bets in boosting your already existing content strategy, giving it credibility to search engines such as Google and Bing.
Higher Google Rankings on Google
SEO is a good practice to establish your business on the first page of Google, but it can take up to six months to start seeing the results. Google considers information from Online business directories as being valuable and trustworthy. It's the first page of results that usually contains results for online business directories. If you get listed on the Goobaal Online business directory, your business stands a higher chance of taking advantage of our stellar SEO, thus show up on the first page of Google.
