About Goobaal

About Us

To contribute towards the achievement of the goal of decent work for all women and men and attainment of the Sustainable Development Goals (SDGs), the International Labour Organization (ILO) is implementing the Public-Private Development Partnership (PPDP) for Renewable Energy Skills Training and Women’s Economic Empowerment in Somalia funded by the Swedish International Development Cooperation Agency (SIDA).

The Women’s Economic Empowerment (WEE) component of the PPDP project aims to enable womenowned growth-oriented businesses to expand and by doing so, create jobs, improve the value and productivity of their operations and be part of socioeconomic growth in Somalia.

The negligible visibility of female-owned/led businesses can, among other things, be improved with strategic marketing tools such as business directories. Many Somali women-owned businesses do not have an online presence. Women entrepreneurs are losing out on potentially lucrative exposure and are failing to reach customers who are increasingly searching the web for information and products. An online business directory can bridge the digital gap.

Against this backdrop, the idea of creating an online marketplace or directory dubbed Goobaal was borne. Goobaal Online is a business directory that makes it easier to find and shop for women-owned businesses. The directory consists of listings of business profiles. These comprehensive listings enable Somali women-owned businesses to gain an online presence without the need for a website. The business listings contain important information which helps customers find the businesses they are looking for through an easy to search directory. Goobaal Online Directory came about out of the need to enhance the visibility and the online presence of Somali women-owned businesses. Based on this need, Goobaal Online sets out to make it easier for businesses and their customers to find each other through a simple and efficient platform, providing a win-win situation for both parties.


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